Wishing you a sustainable and beautiful Earth Day…
Six years ago today we launched our Hot Purple Energy onto the Coachella Valley with our first event and first flyer. The message was DO SOMETHING FOR THE EARTH EVERY DAY.
This message is as relevant today as it was then. In fact, it seems the message is gaining in importance globally but also being lost in the fray of our conflicting agendas, party politics, and the old habits of business and economic growth void of an honest long term impact analyses. As humans, we have a hard time accepting that natural resources are limited and that what we do as individuals and at a local level is in fact relevant to the state that our planet is or will be.
So we ask on this day that you take the time to share and to appreciate the planet we have. Appreciate it for its wonder, beauty and the life it gives us. Let us think about what the right thing to do is–to preserve and protect what we have. To think–what is fair, what is just? What is our role as individuals in this short time we have on this Earth? And from that, we only hope that you can agree with us that the less we destroy of this planet the better. The less we abuse, the less we use, and the less we take away, the better.
The ecosystem is all we have and we cannot out-create it, or ship it in from someplace else. We cannot manufacture it or email it. No, we are grounded literally and figuratively to this planet and it truly is nice that we have this day to take a moment and assess how we each chose to live here.
We thank all of you who are making the efforts and promoting the next generation of commerce that is based on responsible use of resources. We, as a company will continue to be inspired by those focusing on solving the complex issues of our times. We will continue to support the solutions that propel us into a better future with economies that support this planet and our survival for the short and long term.
We are recommitted on this day to DOING SOMETHING FOR THE EARTH EVERY DAY and we hope you are too.